Marketing operations and reporting infrastructure for a B2B services firm. Dashboards leadership reads, pipeline attribution that holds up to scrutiny.
Paid media, lifecycle marketing, and ABM that drives qualified pipeline. Measured against revenue, not vanity metrics.
Paid mediaLifecycleDTC
DTC Paid + Lifecycle
Multi-channel paid media + lifecycle email orchestration on a $2M+ annual budget. +35% YoY campaign performance with attribution that holds up to a finance review.
Marketing leadership engagements. Strategy, GTM, and team operating cadence, embedded part-time, accountable like a full-time CMO.
LeadershipGTM strategyLegal
Cal Probate
Embedded fractional marketing leadership for a probate & estate-law firm. Positioning, intake funnel, and the operating cadence to grow without a full-time CMO yet.
